Step 3: Time to Declutter and Stage Your Home

Once all of the paperwork is complete, it’s time to get  your house ready to attract those buyers! The magic word on this process is: declutter!

Review and print my Staging and Decluttering Check List. It will be a great help for you to get the staging process started.

Once the Staging Decluttering is done, our stager will walk through your home room by room with you to create a comprehensive list of remaining items that need to be done, furniture that needs to be moved or put in storage.

Unless the property is vacant, we usually don’t need a stager to equip your home but to advise you how to take your home to photography level.  We may recommend artwork or small pieces of furniture to augment the furniture you already have in your home. If your home is vacant and we do need a stager and furniture, I will also take care of that.

Remember, we’ll create a personalized list just for your home.  Let us know so we can schedule an appointment with our stager to ready for photography, and photographer to take professional photos of your home.

 

Have any questions?

Call or text: 317.413.1360

Email me: LeeAnnBalta@C21Scheetz.com


Posted on November 28, 2018 at 3:01 pm
Lee Ann Balta | Posted in Seller Step by Step |

Step 4: Conduct a Pre-market Inspection


I am a big believer in pre-market inspections, especially for single-family homes.

This means you pay an inspector to inspect your home before it goes on the market. The cost for this is usually between $400 – $700.

It allows us to fix any items that come up in the inspection report before the home goes on the market in a manner you are more in control of, not to mention you will not be as pressed for time. Sometimes buyers will even waive doing their own inspection if they can read your inspection report.

If you’d like to do a pre-market inspection, let me know, and we will arrange for it. If you want, I can even be present for the inspection, so you don’t have to take any additional time off work.

 

Have any questions?

Call or text: 317.413.1360

Email me: LeeAnnBalta@C21Scheetz.com

 


Posted on November 27, 2018 at 8:28 pm
Lee Ann Balta | Posted in Seller Step by Step |

Step 5: Repair Time

If you did a pre-market inspection, we should already have a list of items that need to be fixed.

If you didn’t, and your dishwasher hasn’t been working for years or your AC unit has been making an unusually loud noise, we need to know. We can have those items repaired before your home goes on the market.  It’s better to get items fixed now, before they come up in an inspection report, and potentially scare off a buyer later.

We have access to affordable repair people, electricians, handymen, etc. and am happy to make repair appointments and even be at your home to let workers in and oversee the work.

I recommend that you:

  • Touch up the paint in your home
  • Install new caulk around every shower and tub
  • Hire a professional HVAC company to service and clean both your AC unit and furnace
  • Hire a company such as Stanley Steemer to steam clean your carpets
  • Make sure all light bulbs are working and that every light fixture contains the highest wattage light bulbs it can bear
  • Have chimneys professionally swept and add a rain cap.  If any brick is loose, have it repaired
  • Change outdated cabinet hardware in kitchens and bathrooms
  • Repair any broken window screens at your local hardware store
  • Test all smoke and carbon monoxide detectors to make sure they are functioning properly
  • Make sure downspouts aren’t improperly sloped or damaged in single-family homes. If they are, have them repaired
  • Repair any damaged, broken or missing roof shingles if you own a single-family home

See Service Providers We Trust to see our list of recommend service providers such as handyman, appliance repair people, etc.

 

 

Have any questions?

Call or text: 317.413.1360

Email me: LeeAnnBalta@C21Scheetz.com


Posted on November 27, 2018 at 8:21 pm
Lee Ann Balta | Posted in Seller Step by Step |

Step 6: Deep Clean

This should be done the day before or the morning of the photography appointment.

Your home needs to be sparkling clean, especially the kitchen and bathrooms, as nothing turns a buyer off more than a dirty home.

If you don’t want to personally clean your home checkout Service Providers We Trust.   All staging and repairs should be done before she comes over to clean.  Once she cleans your place, please do your very best to keep it clean going forward.

An idea of the difference between General Cleaning vrs Deep Cleaning

General Cleaning VRS Deep Cleaning

Have any questions?

Call or text: 317.413.1360

Email me: LeeAnnBalta@C21Scheetz.com


Posted on November 27, 2018 at 6:30 pm
Lee Ann Balta | Posted in Seller Step by Step |

Step 7: Professional Photography

We’re so close to getting your home on the market! Last step is professional photography.

I’ll let you know a few days in advance when the appointment is taking place. The appointment itself will take between 1 – 2 hours for condos and 2 – 4 hours for single family homes/townhouses, depending on the size.

You do not need to be home for the appointment.

I pay for the photos; there is no cost to you.

Here are our pro tips for ensuring great photos:

  • Remove any cats or dogs from the home or put them in a crate during the photography appointment
  • Hide any pet beds, bowls, toys, etc
  • Make your bed
  • Put all dishes away
  • Turn on all lights and make sure all light bulbs, especially those in lamps, are working
  • The day before the professional photo appointment, take your own camera or smartphone and snap pics of your home. If a room looks too cluttered in your photos, declutter it even more.

During the photographs, we will likely move a lot of things in your home. We do our very best to put things back where they were, but don’t be surprised if you come home to find a few things out of place. We apologize in advance, but we want your photos to look the absolute best they can look and this often involves moving items to get the best shots.

We often photograph amenities in the building, such as exercise rooms or parking garages, in condos or nearby amenities in the neighborhood, such as parks or playgrounds, for single family homes.  If there is anything in particular you want to make sure we photograph, just let us know.

It usually takes 48 hours to get the photos back.

 

Have any questions?

Call or text: 317.413.1360

Email me: LeeAnnBalta@C21Scheetz.com

 


Posted on November 27, 2018 at 5:23 pm
Lee Ann Balta | Posted in Seller Step by Step |

Step 8: Pre-Market Your Home


While the professional photos are being edited, we’ll market your home to other Realtors before it’s even on the market (what’s called a pocket listing) by executing the below strategies. We’ll discuss which tactics make the most sense for your property and situation:

  • Advertise your home via Century 21 email and Facebook groups for pocket listings. This is a great way to expose your home to top Realtors before it goes on the market
  • Send just listed postcards to nearby homes in the community (who best to help us market your home than a neighbor wanting a friend, family member, or co-worker to live close by?)
  • Conduct a broker open (optional)
  • Schedule and advertise our first open house to take place on Sunday after your listing goes live in the BLC
  • Create and print professional brochures
  • Install a For Sale sign to in front of your building or in your yard
  • Hang professional flyers outside your property which passersby can take for additional information
  • Put a lock box on your property for showings
  • Generally, the above takes 48-72 hours. After that, as soon as the photos are back from the photographer, your property will go live in the BLC!

Lastly, before your home is live in the BLC, I will send you a copy of the listing sheet to review. Please review it carefully and let me know of any errors. If you didn’t like how I phrased something, or feel we left out an important point, let me know as well.

Remember, we’re a team, and we want to get your house sold just as much as you do!

 

Have any questions?

Call or text: 317.413.1360

Email me: LeeAnnBalta@C21Scheetz.com


Posted on November 27, 2018 at 4:47 pm
Lee Ann Balta | Posted in Seller Step by Step |

Step 9: My Property is Live In The BLC

 

Congratulations, your home is now on the market!

All the hard work you’ve put in thus far should start paying off soon! So far you’ve done a lot of prep work to get your home market ready.

Now it’s my job to bring you an offer.

Now What?

Generally, it takes 36 – 72 hours before we get our first showing request. Centralized Showings Services will text you with showing requests. As much as we’d like to ask for 24 hours notices, we will miss a lot of showing opportunity if we do. Most of the times,  we will get showing requests in the morning, for that afternoon or evening. Therefore, when you leave each day, plan to have showings even if we don’t have one on the calendar.

If that is an issue let me know, and I can require 24 hrs notice.

Once a showing request comes in, you can approve it, deny it, or ask for a different day or time. Remember, the quicker we can get buyers into your place and the fewer showings we have to deny or reschedule, the faster we can get your place under contract. The buyer shouldn’t have to work around our schedule, which is why I always put a lockbox on every property I sell. We want to get buyers in as quickly as possible and, to do that, we need to work around their schedule.

How Will Showings work?

Typically showings last 15-30 minutes. You’ll need to be out 15 minutes before the appointed showing time in case the buyer and his/her Realtor are early. Plan to be out of the home for 45 minutes for each showing request. For example, if a showing is scheduled for 5pm, please be out by 4:45pm and don’t come home until after 5:30pm.

As soon as a showing is finished, the buyer’s Realtor will immediately get an email asking for feedback and if their client is interested in the home. Unfortunately, only about 30% of Realtors take the time to give feedback. If we receive feedback, I will immediately forward it on to you via email to review. Don’t be surprised when we don’t get feedback and don’t be offended by it either.

We’re looking for that ONE buyer who loves your home. For most, your house won’t be the right fit for various reasons, but we only need to find one.

 

Have any questions?

Call or text: 317.413.1360

Email me: LeeAnnBalta@C21Scheetz.com


Posted on November 27, 2018 at 3:58 pm
Lee Ann Balta | Posted in Seller Step by Step |

Step 9: My House is Live in the BLC

 

Congratulations, your hause is now on the market, and all the hard work you’ve put in thus far should start paying off soon! So far you’ve done a lot of prep work to get your home market ready. Now it’s my job to bring you an offer.

Now What?

Generally, it takes 36 – 72 hours before we get our first showing request. Centralized Showings Services will text you as soon as they are requested. As much as we’d like to ask for 24 hours notices, we will miss a lot of showing opportunity if we do. It’s not unusual to get showing requests in the AM for that afternoon or evening so when you leave each day, plan to have showings even if we don’t have one on the calendar.

If that is an issue due to pets at home, kids, etc. let me know, and I can require 24 hr notice.
Once a showing request comes in, you can approve it, deny it, or ask for a different day/time.

Remember, the quicker we can get buyers into your place and the fewer showings we have to deny or reschedule, the faster we can get your place under contract. The buyer shouldn’t have to work around our schedule, which is why we always put a lockbox on every property we sell. We want to get buyers in as quickly as possible and, to do that, we need to work around their schedule.

How long are they?

Typically showings last 15-30 minutes. You’ll need to be out 15 minutes before the appointed showing time in case the buyer and his/her Realtor are early. Plan to be out of the home for 45 minutes for each showing request. For example, if a showing is scheduled for 5pm, please be out by 4:45pm and don’t come home until after 5:30pm.

As soon as a showing is finished, the buyer’s Realtor will immediately get an email asking for feedback and if their client is interested in the home. Unfortunately, only about 30% of Realtors take the time to give feedback. If we receive feedback, we will immediately forward it on to you via email to review. Don’t be surprised when we don’t get feedback, and don’t be offended by feedback. We’re looking for that ONE buyer who loves your home. For most, your house won’t be the right fit for various reasons, but we only need to find one.

Lastly, once your home is live in the BLC, I will send you a copy of the listing sheet to review. Please review it carefully and let me know of any errors. Also, if you didn’t like how I phrased something, or feel I left out an important point, let me know. Remember, we’re a team, and I want to get your house sold just as much as you do!

 

Have any questions?

Call or text: 317.413.1360

Email me: LeeAnnBalta@C21Scheetz.com


Posted on November 27, 2018 at 3:37 pm
Lee Ann Balta | Posted in Uncategorized |

Step 10: Putting Your Listing on Zillow, Trulia, Realtor

 

Once your property goes live in the BLC, I will syndicate your home to the rest of the real estate websites such as Zillow, Trulia, Realtor, etc.

This process takes 24 – 48 hours depending on the site, so be patient.

Going forward, each Wednesday morning we will send you a report showing how many people have viewed your home on the syndicated real estate websites (Zillow, Trulia, etc.) as well as how many people viewed your home in the BLC and marked it as either ‘Interested’, ‘Maybe’ or ‘Not Interested’.

 

Have any questions?

Call or text: 317.413.1360

Email me: LeeAnnBalta@C21Scheetz.com


Posted on November 26, 2018 at 7:15 pm
Lee Ann Balta | Posted in Seller Step by Step |

Step 11: Time For Showings

 

Fabulous news! We have our first showing request!!

Here are a few things to keep in mind before every showing:

  • Have your home look just like it did for the photographs (ie. clean, all dishes put away, floors free of dog hair, etc.)
  • Put all toilet seat lids down.
  • Open all curtains/blinds.
  • Turn on all lights before you leave for a showing.
  • Hide any valuables such as jewelry, prescription meds, etc. or, better yet, take them with you.
  • Hide all bills with your name on them, as we don’t want potential buyers to know who you are.
  • Turn off alarm systems and unlock all doors.

The buyer’s Realtor will use the lockbox key to enter/exit if we’re not accompanying them, and is supposed to turn off all lights and lock the door when she/he leaves.

  • Showings usually last 15 – 30 minutes, however, in case clients come early, I like to have you out 15 minutes before the showing is scheduled to start and stay out for at least 45 minutes in case the buyer is running late or the showing goes long (that’s a good thing and usually means they like your home!). Therefore, plan to be gone for 45 minutes to 1 hour for each showing.
  • Take pets with you unless they are friendly and mellow around strangers.
  • Once the brochures/BLC listing sheets arrive, please leave them on your foyer or dining table for showings.
  • After the showing, the buyer’s Realtor will automatically get an email asking for feedback. Generally only about 30% of Realtors fill it out. If they do, I will send you a copy of any feedback immediately.
  • If you have any questions, please let me know!

 

Now…let’s get your home sold.

 

 

Have any questions?

Call or text: 317.413.1360

Email me: LeeAnnBalta@C21Scheetz.com


Posted on November 25, 2018 at 1:01 am
Lee Ann Balta | Posted in Seller Step by Step |